Everything has changed and corporations are only now slowly recogninsing the benefits of social marketing along side the traditional ways such as TV and print. It has simply made it possible for the average Joe to do his own marketing and be just as successful as a large brand name with millions of marketing dollars as long as their idea is something that creates interest.
What if we came up with a concept for a documentary and to start with we would create a following like no other, so that thousands of people would flock to our Facebook Page, website, Twitter and blogs to follow our progress, constantly discussing what we are doing, making comments and constantly keeping it fresh. Which in turn helps us achieve good search engine ranking and more publicity. After the first initial setup, if your concept strikes a chord with your chosen audience they will do the publicity for you.
We have started only last week one of these animals and you can see it here. In only one week we have 1600 fans and people are talking about it. We have a number of other publicity stunts in the works, like public performances, flash mobs, T-Shirts, setting up a community video website and the list goes on.
